I used the grainy blue structure from blueback poster paper as the basis for this identity, communicating the sector they started out in; street advertising. The logo contains a box at the exact dimensions of the screens that Rockbox now provide for digital advertising.
By commissioning some superb collaborators I rolled the identity out throughout the business. Photographer Adam Prosser shot the staff portraits and office images on 35mm film, web developer Rob Saunders custom built the website, and copywriter Shadi Hamta edited the text for the website and advertisements.
By commissioning some superb collaborators I rolled the identity out throughout the business. Photographer Adam Prosser shot the staff portraits and office images on 35mm film, web developer Rob Saunders custom built the website, and copywriter Shadi Hamta edited the text for the website and advertisements.
